The brand was born from a painting brought back from a business trip to the Netherlands at the beginning of the 20th century by one of the company's representatives.
The painting depicts three friends – an apothecary, a lawyer and a judge – who would meet every day to share their stories over a glass of Port Wine.

Today, the image of the three Velhotes is regarded as an icon. Part of the collective memory, it is reproduced on millions of bottles that leave our lodges in Vila Nova de Gaia each year, taking pride of place at the tables of consumers all around the world.

Porto Velhotes is now an iconic brand within the national imagination: warm, approachable and good-humored, with a mission to demystify the enjoyment of Port Wine. A preference for Velhotes is passed down from generation to generation, and the wine's distinctive character gradually trains the palate to always seek out that familiar note.